| The mobile phone continues to grow in popularity as the most accessible communications device ever. Future growth in mobile phone use and adoption will depend on new text messaging services that enable people to interact with broadcast media and receive essential up-to-the-minute information.
Media companies believe that they can reach a wider audience through SMS services because more people have mobile phones than Internet access, because people crave news updates wherever they are, and because TV and radio audiences are more likely to pick up the handy mobile phone than go to a computer to participate. SMS services enables providers to enhance their revenues by charging customers fees for these new information services.
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